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With a lineup comprising Romeo Santos, Henry Santos, Lenny Santos (Len Melody), and Max Santos (Max Agende), they are regarded as one of the most influential Latin groups of all time. And while he'll still have to prove that he can act as well as sing, Santos says the project reminds him a lot of his band, Aventura.Aventura is an American bachata group formed in The Bronx. He just signed on to ABC for a pilot comedy show about a Dominican family living in Washington Heights in New York.
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If you don't catch Santos on the radio, you may see him on TV soon. But I also want to reinvent myself, which is why I do a little bit of R&B, which is why I got Lil Wayne on a song in this album." My goal is for them to cross over into my world. "It would just be so unique, unexpected and, in my opinion, revolutionary," Santos says. But Santos says he and his producer, Rico Love, carefully considered whether or not to collaborate with non-Hispanic artists.
It features several English-language songs and collaborations with contemporary hip-hop artists like Lil Wayne and Usher. Santos' new album, Formula Volume 1, is a clear attempt to move into the mainstream without losing core bachata fans. Santos claimed he carried the burden of the workload in Aventura his band members accused him of letting fame go to his head. A very public melodrama in Spanish-language media ensued.
After 17 years together, Santos announced he was going to be working on a solo project. Aventura blew up.īut for every Supremes, there's a Diana Ross. They sounded different, and people went crazy for it. It didn't hurt that they had boy-next-door good looks. The group sang with a solid bachata bass and a good layer of R&B. I know the difference."Īventura was the perfect combination: romantic enough for the ladies, but with enough bravado for the guys. It was more like, 'Yo, what's up dog?' But in Spanish I know what's proper and what's ghetto. I would always talk with my friends in English and Spanglish, but it was more like slang.
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"Even though I live and I was born and raised in the States," he says, "when I'm doing music, it's easier for me and I know exactly how to express myself. Santos says he was raised bilingual, but his strength is in Spanish. Then he got together with his cousin Henry and a few friends, and started Aventura.Īlthough based in New York, Aventura sings mostly in Spanish. The younger Santos went out and bought all the albums by the Dominican legend, who popularized the use of electric guitars in the genre. I think it's like 60 percent - close to 60 percent - of our format, of our music."
Eventually, it's a movement of music that just exploded. It was salsa, meringue and cumbia - but there was no bachata. "The concept of bachata did not exist then. What makes Santos an unlikely star is that as recently as the 1980s, bachata was shunned by many as a rural, working-class style of music, says Pedro Biaggi, one of the top DJs on Washington, D.C.'s El Zol 99.1 FM.
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His debut solo album, Formula Volume 1, aims to cross over into the English-language market and spread his brand of bachata to the masses.īachata is a melancholy Dominican music style heavy on guitars and full of dramatic lyrics about heartbreak, betrayal and sadness. He may not be a household name among non-Hispanics yet, but Santos is determined to change that. and sold out Madison Square Garden in New York several times. His band Aventura has sold 4 million records in the U.S. The hottest artist on the Latin charts right now is Dominican-American Romeo Santos. With his debut solo album, Formula Volume 1, Romeo Santos aims to cross over into the English-language market.
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